One of the hardest jobs for a designer is trying to improve something that is an already successful concept. The process of finding what would be important to keep the good streak going, while aiming for improvement, may take years for some, but Acura didn’t waste any time and, after some hard work, they came […]
Acura has little time with this compact sedan, the ILX generation was launched only two years ago, and now it has been updated to be more competitive and to demonstrate their skills and new technologies in this competitive segment. It is the brand’s entry sports sedan. As customers asked this model is now more powerful […]
After a long wait, finally the Acura NSX Series 2016 make its debut at the 2015 Detroit Auto Show. This is the successor of the sports Fabulous 90’s and it features a series of technological innovations and design. Like it’s competitors Ferraris or Porsche 918 Spider do, this Japanese sports model will have an internal combustion engine […]
“It’s just a badge-engineered Honda Civic.” This (uninformed) criticism has been leveled at the ILX Acura since the premium compact arrived on the scene to duke it out with the Buick Verano and, more recently, the Audi A3 and Mercedes-Benz CLA-class. For 2916 Acura will attempt to address the car’s critics, issuing a major reshuffle of […]
Today, Honda announced it was officially breaking the Honda and Acura divisions into two separate entities beginning next month, with its own sales and marketing strategies. This was the second step after giving Acura a bespoke product planning department. It’s moving in the right direction and this has all St. Catharines Acura fans excited!. American […]